Ashley Furniture HomeStores®

OVERVIEW
Founded by Carlyle Weinberger in 1945, Ashley Furniture's Worldwide Headquarters in Arcadia, Wisconsin started as a sales organization with branches in Chicago, IL and Goshen, IN. In 1970, the Arcadia, WI factory opened. Specializing in occasional tables and wall systems, the building encompassed 35,000 square feet of space and 35 employees. Under the vision, direction, and leadership of Ashley's owners, Ashley has become a "World-Class Furniture Manufacturer."

CHALLENGE
Brand continuity and consistency. Adherence to brand continuity and guidelines is especially critical in large companies where managers sometimes never even talk to one another. In such situations, it's possible to break a brand promise while spending millions on advertising.

SOLUTION
In 1997, Prizm aligned itself as an Ashley Furniture preferred vendor. Prizm assisted Ashley Furniture in establishing company-wide standards. Through various degrees of transition, Prizm has continued to assist Ashley HomeStores via our custom fulfillment program. Stores are able to order marketing products and printed materials online through a custom designed portal. Often times at reduced costs and in less time than traditional processes.

RESULTS
New programs and materials can be created more quickly and easily, resulting in higher return on investment. The first Ashley Furniture HomeStore opened in Anchorage, Alaska in 1997. Since then, over 300 locations have been opened in the United States, Canada, Puerto Rico, Mexico and Japan. In less than 10 years, Ashley Furniture HomeStores has become the largest home furnishings retailer in the country. By offering free shipping to HomeStores with orders over $500, Prizm is able to provide assistance to HomeStores throughout the world.