Prizm Companies

Kolpin

Overview
For more than 60 years, Kolpin Outdoors, Inc. has remained a leader in outdoor product development and has repeatedly redefined the industry standard with patented innovations in hunting blinds, firearm cases, game calls, decoys, feeders, Gun Boot® cases and brackets, carriers, Stealth Exhaust, ATV luggage and a wide array of ATV accessories.

Challenge
In 2005, Kolpin sold a portion of their businesses to larger corporations. They maintained three major divisions: Final Approach, Kolpin and Kolpin Powersports. Their strategic vision was to expand into new product categories within the outdoor recreation market. Strategic management of the Kolpin brand image was essential while taking into account the culture, brand, employee and client retention, sales, profitability, and growth of the two Kolpin companies.

Solutions
In 2000, Prizm provided Kolpin with the design, photography and printing of their 32 page product catalog. As Kolpin grew and acquired several competitors, they further utilized Prizm’s resources, and Prizm became the company’s agency of record. Through brand management and the integration of several distinct cultures and core values into one identity, Kolpin was branded as a growth-oriented, innovator of outdoor products. A consistent brand identity was developed across all product lines and utilized in all advertising and marketing efforts.

Results
Sales volume increased 18.8% in 2005 and improved standard gross margin to 36.7%. As a result, a portion of the businesses were sold to larger companies at a large margin. After this sale the Kolpin brand sales volume increased 20.2% resulting in Kolpin being acquired in 2007 by Bushnell.