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![]() WWW.PRIZMCO.COM In 2006, Prizm rolled out a new branding strategy and identity. Our objective was to create a new image that would communicate our successful growth transition, and the new capabilities/leadership, including the youthfulness and vitality that came with the new generation of leadership, while still respecting and honoring our past.
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WWW.PRIZMGREETINGS.COM ![]() WWW.MAXBATS.COM Influential design combined with new technology and functionality were the basis for the redesign of this web site. The target audience is professional, semi-professional, college, and elite amateur baseball players. The site has evolved to create an invigorating consumer experience and further build awareness and brand preference for MaxBat. ![]() WWW.SUPERIORARMS.COM Superior Arms has a strong market presence with national military personnel and firearms enthusiasts. One of the first priorities for this company was to provide web visitors the opportunity to purchase online. An e-commerce solution becomes more complex when working with firearms due to the regulations surrounding the industry. By allowing online purchasing, Superior will increase sales and customer retention rates. ![]() WWW.GLACIALWOOD.NET Glacial Wood Products (GWP) is one of the largest, most professional wood turning businesses in the country. Prizm created a web forum for GWP to connect with current and potential customers while highlighting the quality craftsmanship of the products. ![]() WWW.TRANEHVACSUPPLY.COM With the introduction of a new marketing and promotions plan, Trane¨ needed a web site that would create awareness for the program and act as a resource for HVAC professionals. Online redemptions for promotions and registrations allow Trane to gather critical market data. The site allows members special access to product cross reference, parts promotions, events and trainings, tech tips, literature resources, industry and company news, ASHRAE links, and much more. The innovative portal will become the virtual gateway to a wealth of training and reference material, resources, and best practice information for heating, ventilation, air-conditioning and refrigeration professionals. Additionally, new registrants have the opportunity to receive great incentives for joining. ![]() WWW.KICKINGBEAR.ORG Kicking Bear One-on-One is a nationwide mentoring program developed by world-renowned bow hunter Ray Howell. The Kicking Bear Foundation is a 501(c)3 non-profit organization. It encourages our sportsmen and women to get involved with today's youth by becoming mentors. Prizm partnered with Kicking Bear in 2008 to redesign their web site. The redesign was broken into phases. Phase I was completed in January 2009. Phase II is scheduled for completion by June 2009 with Phase III finishing in September 2009. In addition to aesthetic improvements, the redesigned site features mini sites for participating organizations highlighting their event information, photos and forums. The site also highlights the upcoming events, photo galleries and special information on the organization. Visitors are offered the opportunity to upload their own photos/videos and have access to new interactive games in the Kid's Korner. ![]() WWW.PREDATORCAMO.COM Predator is a small competitor in a large arena of camouflage companies. They attend multiple trade shows throughout the year. They needed to make a substantial impact while staying within a set budget. In addition, we needed to utilize their current booth structure. Complicating the design slightly was the need for the booth to have an area for a large screen television slide show and clothing racks for product displays. Prizm was able to create a fabric backdrop that could be used in a variety of mediums; would endure disassembling and reassembling multiple times; and successfully displayed all camo applications. This booth design, combined with their new catalog and sales materials increased their foot traffic and sales at the 2008 SHOT Show by 34%. ![]() La Crosse Brush La Crosse Brush produces brooms and brushes used primarily in the janitorial, construction, maintenance, food service, and dairy industries. Because of their diverse clientele, it was important to organize products and classify them by application while maintaining their distinct brand. ![]() Superior Arms Until partnering with Prizm, Superior Arms handled their own trade show materials. While this had been successful in the past, they had come to a point in which they needed assistance. You have less than five seconds to make the right impression on a passerby at a major trade show. Traditionally, Superior has been placed in near proximity of the space of a direct competitor. They needed a design that outshined the competition and actively engaged the audience. By utilizing their overall brand image throughout the overall booth design, Prizm was able to create a new look and feel that was able to better represent Superior ArmÕs growing brand and build customer confidence. As a result, Superior had their best show ever, and the booth received recognition for the design, traffic flow, and attention to detail. ![]() Miken Sports Direct Marketing is the most accountable marketing discipline, and forms a key factor in increasing sales and identifying the target audiences or markets. Critical combinations of offer, targeting, and message are essential to the success of any direct marketing program. Once a database has been established, customized e-marketing or direct mail can be utilized based upon each customer's basic needs. ![]() Train Station BBQ Opening a new business is a challenge. Train Station BBQ was challenged to gain customer share and brand awareness. An illustrated pig was included in the logo design to identify and give character to the logo. The menu held this same strategic vision and our designers enjoyed this project! CatalogsPromotional Campaigns |





























































