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When we made the connection with Superior Arms at the Shot Show years ago, one of the things they were looking for was a website. They were looking for a site to get their products out to the public in a easy to navigate, yet functional channel and it had to fit their budget. So that’s exactly what we did. Starting with a blank slate, we developed an identity (including their logo) that not only set the tone for their site, but also translated to other marketing promotions.